Privacy Policy

This Privacy Policy describes how Guida App Sverige AB ("Guida" or "we") collects and processes your personal data. Guida is the data controller for the processing of personal data, where we determine the purpose and means of the processing.

We regularly review this policy, and it may be updated or modified from time to time. If significant changes are made, we will inform you as a registered user. You can always find the latest version of the Privacy Policy on our website appguida.com

What is personal data and data processing?

Personal data is any information that can be directly or indirectly linked to you as an individual person. This can include information such as your name, phone number, and email address. Even digitally stored images can be considered personal data.

Data processing involves any action taken with the personal data. This can include collection, registration, organization, storage, processing, transmission, and deletion.

What personal data do we process?

We only collect and process personal data that we receive directly from you. The personal data we process about you includes:

  • Basic personal data (e.g., name and personal identification number)

  • Contact information (e.g., email address, phone number, and address)

  • Payment information (e.g., credit card numbers)

  • Information you share with us via email or forms (e.g., when contacting our customer service)

We process personal identification numbers only when necessary for secure identification.

Why and on what basis do we process your personal data?

We primarily process your data to provide access to our app, manage user accounts and bookings, and improve your experience with our services.

The legal basis for processing your personal data that we receive from you as a user or representative of a collaborator is to fulfill our contract with you. For example, this includes the processing of personal data required to manage your user account.

We also conduct certain data processing based on a legitimate interest. This means that we assess that we have a justified interest that outweighs any opposing interests in using your data for the following purposes:

  • To inform you about our services, news, and events

  • To request your voluntary participation in surveys aimed at improving our services

In some cases, processing may be done for marketing purposes with your consent, for instance, when you choose to participate in a market survey. When consent is required for our processing, we will ask for it explicitly, and you can withdraw your consent at any time.

Who has access to the personal data?

It is crucial for us to ensure the security of your personal data. We have implemented technical and organizational security measures to protect them from unauthorized access, loss, or disclosure. Only authorized employees who need to process your personal data have access to it.

If necessary for conducting our business, we may share your personal data with companies acting as data processors on our behalf. As data processors, they may only process the data according to our instructions, and we remain responsible for them. These companies may include those involved in our marketing or IT services.

Where do we process your personal data?

We process your personal data in our own IT systems located in Sweden, but they may also be processed within systems in the EU/EEA. In exceptional cases, we may transfer your personal data to a country outside the EU/EEA, but we will always take all legal, organizational, and technical measures reasonably necessary to ensure an equivalent level of protection. The protection level is guaranteed either through a decision from the EU Commission that the country ensures an adequate level of protection or through protective measures. An example of an appropriate protective measure is binding corporate rules or EU Commission's standard contractual clauses.

How long do we store your personal data?

We keep your personal data for as long as necessary to fulfill the purpose of the processing. Afterward, we will delete or anonymize the personal data unless we have a legal right or obligation to retain them.

What rights do you have?

As a registered individual, you have the right to:

  • Request access to and information about the personal data we process about you

  • Request the correction of incorrect or incomplete personal data

  • Request the erasure or restriction of your personal data, for example, if they are no longer needed for the purpose or if you withdraw your consent

  • Object to certain processing of your personal data

  • Under certain conditions, request a copy of your personal data in a machine-readable format and have us transfer your personal data to another data controller

  • Withdraw your consent

How can you exercise your rights or contact us?

If you have any questions about how we process your personal data or wish to exercise any of your rights, you can contact us at hello@appguida.com.

If you have concerns about how we handle personal data, you also have the right to contact or file a complaint with the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) at www.imy.se.